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About Us - We work smarter and harder

SoHo Dragon don't have 1000+ consultants, sponsor golf events, or advertise in every major airport, so we work smarter and harder to make your business succeed.

Work with Us

We know that senior business executives are busy. We understand the struggle of ensuring that your IT project doesn't put round pegs into square holes. With our experience and a focus on teamwork and best practices, SoHo Dragon ensures that your project will be delivered right the first time (yes, even the hairy, must-be-delivered-tomorrow projects).

What We Do

  • Build great solutions
  • Listen to your needs
  • Deliver on time and on budget
  • Provide thought-provoking ideas

What We Don't Do

  • Baffle you with technical jargon
  • Waste time in pointless meetings
  • Give you the hard sell
  • Submit surprise invoices

Who We Are

We are a consulting firm with 100+ employees that have been delivering results for our clients for 15 years. We have the people and experience needed to tackle complex projects.

How do we compare to our larger competitors? If you need a dozen or more in-person consultants, with scores of offshore workers to complete your project, a large firm may be the way to go. But as a smaller firm, we are focused on YOUR needs.

We don't sponsor golf tournaments or have billboards in major airports, so we don't have to cover those types of overhead with your project.

What we do have are experienced people who will work harder and smarter on YOUR project. The people you meet at the start will be the same people who will deliver the solution.

Who You Are

Most commonly, you are a company that is growing rapidly but whose systems lag.  You are stretched to the seams, with leadership that is fed up with wasting resources on administration and wondering why your workers take so long to finish their tasks.

We frequently hear that Microsoft software or solutions aren’t making the difference you are looking for. That’s where our seasoned technologists come in, making sure that your Microsoft software and financial solutions are designed, structured, implemented, and used correctly.

 

More About Us

We work with companies that are growing rapidly but whose systems lag. They are stretched to the seams, with leadership that is fed up with wasting resources on administration and wondering why their workers take so long to finish their tasks.

SoHo Dragon does not have a sales team. We listen to our clients. We frequently hear that Microsoft software or financial solutions aren’t making the difference our clients are looking for. That’s where our seasoned technologists come in, making sure that Microsoft software and financial solutions are implemented, structured, and used correctly. We make the technology work for your business.

Books

We don’t just read books. We write them – with Microsoft! Our leadership has co-authored four best-selling books on Microsoft SharePoint.

book-5-min

How We Began

Peter Ward started SoHo Dragon in the spare bedroom of his Long Island City apartment to address the need for a straightforward consulting approach without layers of account managers or maximizing billable hours to meet utilization targets. With offices on three continents, we continue to drive value to our clients by following our core philosophy: outstanding talent produces outstanding client results.

We are excited to work with you and make your technology work better and harder for you.

Timeline

  • SoHo Dragon incorporated in a Long Island City, NY apartment, starting with a SharePoint practice

    2010

  • India office opened. Moved to a Wall Street location

    2015

  • Started a CRM practice

    2016

  • London office opened

    2017

  • Started an Azure practice

    2018

  • Started practices in Murex and Archer

    2021

  • Started an SAP practice & opened a Philippines office

    2022

  • Goto market focus on Microsoft Azure and AI, moved office to Hoboken, NJ

    2024

Company Core Values

SoHo’s core values are the bedrock of what we do and who we are. Because SoHo is more than a rate card consulting firm, these values are  embraced with passion and care:

Being kinder than necessary

A piece of feedback we consistently hear from our customers is how nice we are to work with; this isn't by mistake.

This approach to doing business is a purposeful decision we make every day that helps our team build community, empathy, inclusion, and appreciation for others. When we're kind, we create more positive outcomes for ourselves, our customers, and our partners.

We strive for kindness that is kinder than necessary to bring the best version of ourselves to all our partners, filling all needs and requests with an approach that works for everyone.

-Our core strength is being kind, firm, and fair.

We welcome everyone

We welcome everyone’s unique contributions, communicate candidly, and work together as ONE team. We strongly value and respect each person’s different backgrounds and the unique contributions they bring to SoHo.

By hiring and retaining a diverse team, SoHo can draw from various perspectives to foster innovation and maximize individual and company potential.

Always operate with integrity

Employees should do what we say, even when no one is looking. This includes taking personal responsibility for your role and actions, developing your skills, and fostering a community spirit that strengthens the employee, team, and the SoHo vision.

This core value also includes communication and leadership.

  • Employees do not disappear, avoid confrontation, or play hide-and-seek with emails and voicemails. We should create a better company culture based on trust and respect, and if there is an integrity gap, address it.
  • We see everyone as a leader in everything they do. This involves taking responsibility for one's actions and holding others accountable.

This core value is important for yourself and the interests of others, including co-workers, customers, and SoHo.

We will never sell or profit from an employee's or customer's personal information.

Be realistic

We see things as they really are and deal with them practically. This includes goal setting, managing timelines, delivery expectations, an approach to projects, and hiring and retaining employees.

By striving to be realistic, we foster a more predictable and joyful day, resulting in a team that progresses together.

Being of service

When employees are committed to their role at SoHo, they help and care for our customers, partners, and team members. An employee's role at SoHo is a vehicle for their career growth because it is an opportunity to learn about themselves and how to make a difference to others.

SoHo is in business because we are responsible for providing value worth each customer’s hard-earned dollars. To do that, we commit to service with competence, which expresses how much we care about ourselves and others.

If a new joiner expects everything to come to them, they will miss out on the SoHo experience.

 

When employees and owners embrace these values, the ordinary can become extraordinary, and employees can touch, move, and inspire not only themselves but also their coworkers and customers.

Living and breathing a company's core values is all about this.

OUR CORE VALUES

Our company is built upon a foundation of these four core values:

Integrity
doing what we say we’re going to do
Leadership
making the people around us better
Commitment
helping and taking care of customers, partners, and team members
Realistic
with your timelines and expectations, our approach, and the delivered technology

We bring these values to our job every day to ensure a great work environment for our team, partners, and customers.